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My Maid Service Owner Derek Christian Interviewed by U.S. Bank Business Watch-Cincinnati

November 21, 2011
Targeted marketing is the way to go for home cleaning businesses!

 

My Maid Service owner and Proctor & Gamble veteran Derek Christian learned the power and value of targeted marketing as the right approach to selling home cleaning products and services. His experience and success proves that “being all things to all people” is the least effective motto for developing marketing for such a subjective service and outcome. Because of this, Christian is a founding partner of the Institute for Service Excellence, the first and only approved training school in the world for the House Cleaning Technician (HCT) certification course; the certification and credentials are held by The Clean Trust (formerly IICRC), the long-trusted certifying organization for the carpet and cleaning industry, certifying carpet technicians, fire restoration, mold remediation, and more! Christian is excited to be able to realize this long-time goal of educating, elevating, and professionalizing the home cleaning industry through standards and certification!

 

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